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“双十一”前的“猫狗大战”?

“双十一”前的“猫狗大战”?


Foreigners in China may confuse about the recent reports on ‘a fight between a cat and a dog’, and have no idea about what ‘big thing’ will happen next Wednesday, here they can find all they need to know about.

Source 中华商标超市网

Topic Internet, Festivals, Marketing, News, Shopping, Business

ID M0070

Date of Publication 05-Nov-2015

Rate 112

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关于最近一周微信或者微博上“猫狗大战”的持续报道,很多外国人都不明白到底是怎么一回事。
There is a widespread confusion among foreigners in China on a recent report about ‘fight between a cat and a dog’.

What’s the heck?


这一切都跟一个“大日子”有着密切关系:11月11日,中国的光棍节。我们就来说一说“双十一”的这些事儿。

All this has to do with is a ‘big day’ at the corner: the Double Eleven, China’s Singles Day. Let’s talk about these things.


中国的“双十一”光棍节真正的名称又叫做“购物狂欢节”或者“电商消费节”,类似美国的“黑色星期五”和“网络星期一”。

The real sense name for this day is ‘Shopping Spree’ or ‘E-commerce Festival’, basically a variant of ‘Black Friday’ or ‘Cyber Monday’. 


11月11日这一天从零点开始,人们就会做在电脑面前疯狂地在心仪商品的网站上点击鼠标,下购物单。

Starting from the zero in the morning of 11th of November, online shoppers will sit in front of their computers and click

their mouse on the site of goods they admire and make orders.


它源自于2009年11月11日线上购物网站淘宝举行的一次名为“淘宝商城”的促销活动。
It originated from a simple online sales promotion named ‘Taobao Mall’ planned by the e-commerce retailer Taobao on

November 11th,2009. 


11月11日处于中国的秋冬之季,刚好介于中国传统的国庆长假(10月1日到10月7日)和圣诞节之间。

The ‘Double Eleven’,11th of every November, comes between the autumn and winter, and falls between national holidays

and Christmas.


“猫狗大战”是中国网络零售商之间激烈竞争产生的必然结果。


Speaking of the ‘fight between a cat and a dog’, it is the natural consequence of the vying among several Chinese main

online retailers.


“猫”和“狗”则是两个最激烈竞争者“天猫”(即最早的“淘宝商城”)和“京东”的标志。

The ‘cat’and the ‘dog’ are the logos of two of the most fierce competitors: Tmao (the Taobao Mall,as mentioned

before)and Jingdong.


除此之外,今年的“电商之争”已经上升了新的高度, 主要总结为四个方面的PK: “双十一”商标之战, “广告语之战”,“价格之战” 和“支付方式之战”。 

Moreover,the fights among all the online retailers are upgrading to a new level on four different perspectives:ownership of trademark “double eleven”, advertising language(verbal attacks), price and the most attractive mode of payment. 


“大日子”下周三就到了, 你准备好了吗?  

This ‘big day’ for China is coming next Wednesday, are you ready?



 

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